About us
The story behind Tooba Shahnawaz — where thoughtful design, timeless craftsmanship and modern sensibility come together.
OUR STORY
Born from a love for thoughtful details, fabric manipulation and clever cuts, Tooba Shahnawaz has grown into a label that brings together old-world charm and modern sensibility.
Launched in March 2020, the brand was created for women who appreciate effortless luxury — pieces that feel refined, comfortable and beautifully considered.
Launched in March 2020, the brand was created for women who appreciate effortless luxury — pieces that feel refined, comfortable and beautifully considered.
THE VISION BEHIND THE BRAND
Tooba Shahnawaz was founded by Creative Director Tooba, while she was immersed in the beautiful yet demanding journey of motherhood.
Searching for fashionable clothing that was both elegant and comfortable, she set out to create what she couldn't find in the malls — thoughtfully designed pieces that allow women to move through their days with quiet confidence. With her background and experience in Textile Design, that vision became the foundation of Tooba Shahnawaz.
Searching for fashionable clothing that was both elegant and comfortable, she set out to create what she couldn't find in the malls — thoughtfully designed pieces that allow women to move through their days with quiet confidence. With her background and experience in Textile Design, that vision became the foundation of Tooba Shahnawaz.
Tooba & Shahnawaz
What began as Tooba's creative vision soon became a shared journey when her husband, Shahnawaz, joined the growing business. Together, their different perspectives have helped shape the brand and support its continued evolution.
EFFORTLESS LUXURY
We create refined pieces that feel beautiful without feeling overdone — designed to complement the woman wearing them and her everyday lifestyle.
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MADE FOR YOU
From size customization to selected color options, we offer thoughtful flexibility so that certain designs can feel uniquely yours.
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MADE TO ORDER
Our collections are made-to-order, helping us create with intention while reducing unnecessary production and excess.
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