Born out of love for thoughtful detail, fabric manipulation and clever cuts, the label has grown to include a wide range that is an eclectic mix of old world charm and modern sensibilities. Launched in March 2020, it appeals to the sartorially savvy women with an eye for effortless luxury.

Tooba Shahnawaz, the namesake label was founded by Creative Director, Tooba while immersed neck deep in motherhood. The new challenges brought with it a dire need for fashionable yet comfortable apparel that didn’t inhibit but rather enabled her to go about the days with quiet confidence. With her degree and experience in Textile Design, she set out to create what she couldn’t find in the malls. Her husband, Shahnawaz soon joined the growing business and has been since the voice of reason, and the cornerstone for continued success.

At Tooba Shahnawaz, we value effortless luxury that suits your lifestyle and complements your mind. Each garment is designed to offer tasteful, unpretentious, and unrestrictive style as you conquer another day.

Our services include size customization to offer better size inclusivity, and color customization for certain designs, to help our patrons create a piece unique to their person. All our designs from Basic to Festive Pret are made-to-order to help curb excess production.